Women's History Month

Barbie Honors Inspiring Female Role Models By Releasing 17 New Dolls

"Real-life role models to remind [girls] that they can be anything."

In honor of International Women's Day, Barbie has released 17 new dolls that celebrate historical and modern-day female role models from around the world. The inspiring women selected to include in the new line of dolls come from diverse backgrounds and different occupational fields to inspire girls to dream big. 

Now, kids can play with dolls modeled after Wonder Woman director Patty Jenkins, two-time gold medalist Nicola Adams, two-Michelin stars chef Hélène Darroze, award-winning wildlife conservationist Bindi Irwin, and more. 

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"As a brand that inspires the limitless potential in girls, Barbie will be honoring its largest lineup of role models timed to International Women's Day because we know that you can't be what you can't see," Lisa McKnight, senior vice president and general manager at Barbie, said in a press release. "Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real-life role models to remind them that they can be anything." 

Fourteen of the new dolls are part of Barbie's Shero program, which was started in 2015 to inspire the next generation. 

The program honors women who have broken boundaries in their fields by creating a one-of-a-kind doll made in their likeness. Previously, Barbie has released dolls modeled after fencing champion Ibtihaj Muhammad, ballerina Misty Copeland, director Ava DuVernay, plus-size model Ashley Graham, and more. 

"Sheroes are given the Barbie brand's highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere," the company noted in a press release. 

Photo Credit: Barbie

In addition to the Shero dolls, Barbie announced three dolls in its Inspiring Women series. "These historical dolls come with educational information about the contributions each woman made to society and their respective fields," the company explained.

The dolls include Amelia Earhart, the first female aviator to fly across the Atlantic Ocean, fine artist and activist Frida Kahlo, and Katherine Johnson, a pioneer in mathematics who worked at NASA as a "human computer" to calculate the trajectory of the first American-manned flight into space and who was one of the protagonist in Hidden Figures.

Photo Credit: Barbie

According to an online survey of 8,000 moms of daughters aged 0-10 years old commissioned by Mattel, 86 percent of moms surveyed are worried about the kind of role models their daughters are exposed to. The company hopes the dolls will help to give girls many more options.

With International Women's Day coming up on March 8, Barbie is encouraging people to share stories and photos of women who inspire them on social media using the hashtag #MoreRoleModels.

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