Zoos Are Writing Amazon-Style Reviews Of Animals And Our Timeline Has Never Looked Better

"I ordered a frog and what I got was this big melted pile."

From "dating" profiles to help new owners find their match, to personality cards that list their likes and imaginary dislikes, we've seen shelters do some pretty creative things to help get people interested in their animals. But the Oregon Zoo's social media efforts may be the best yet. 

On March 9, the zoo shared a hilarious four-star "review" of an otter on its official Twitter account. "Overall very good first impressions. Sturdy built, totally winter-ready and waterproof. Only comes in brown but that's actually a plus for me. #rateaspecies," the tweet said, accompanied by a photo of the animal. 

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Shervin Hess, who runs digital media at the zoo, has been spending a lot of time with an orphaned sea otter pup these days. The otter pup helped to inspire the tweet. 

"He's perfect. He's like my little otter son," Hess told Earther. "A few weeks ago I read an Amazon review for hiking boots and it was basically describing him (waterproof, great for winter, only comes in brown). So the tweets just started writing themselves at that point."

Hess followed the tweet with reviews for other animals and, soon after, other zoos, aquariums, and science museums joined in on the fun. They're sharing their witty comments using the hashtag #rateaspecies on Twitter. Soon, the hashtag was flooded with photos of adorable animals and hilarious reviews. 

"PROS: High-quality squeak system, thrives in rocky situations," the Yosemite Conservancy wrote about a pika. "CONS: Maybe TOO cute. Potential pun hazard." 

Scroll through to see more funny #rateaspecies tweets below:

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Cover image: Andrea Gradilone / UnSplash

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