Disney Will Donate More Than $100 Million To Improve Children's Hospitals Around The World

"... we’re planning to transform the patient experience in children’s hospitals around the world ..."

The Walt Disney Company wants to help hospitalized kids feel a little more comfortable and a lot less scared. The company announced it will donate more than $100 million over five years to transform children's hospitals across the globe to be more supportive, warm, and entertaining during kids' stays. 

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"Disney's timeless stories have touched hearts and lifted spirits for generations, and we believe they can bring comfort to children and families going through a very difficult time," Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company, said in a press release. "Using the powerful combination of our beloved characters and legendary creativity, we're planning to transform the patient experience in children's hospitals around the world—creating a personalized and engaging atmosphere that will inspire young patients and ease the stress of a hospital stay."

Disney's "Imagineers," its theme park designers, will add a little more magic to their experience through interactive technology, Disney-themed games, personalized in-room entertainment, pop-up theaters, and more. Patients will be able to customize their hospital stay so that they can be surrounded by their favorite Disney characters and "enchanted" artwork. 

Treatment and patient rooms will be designed with interactive Disney murals as well as hospital gowns and bed linens featuring each child's favorite characters. 

In addition, Disney will provide customer-experience training for doctors, nurses, and hospital staff. 

"The renowned Disney Institute, a part of The Walt Disney Company that provides professional development training focused on leadership, employee engagement and high quality service, will create a customized program for healthcare professionals designed to foster a less stressful, patient and family-centric hospital experience," according to the press release. "Disney is working with a panel of medical experts, including doctors, nurses, hospital administrators, parents and child life professionals from around the world, to advise on the best ways Disney can help hospitals create a more personalized and comforting experience for patients and families."

The first hospital to get a Disney makeover is Texas Children's Hospital in Houston, Texas — the largest children's hospital in the United States. 

Cover image via Unsplash

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