Why These School Shooting Survivors Are Wearing Orange Lipstick

Something so small can make such an important statement.

Following the tragic school shootings in recent months, people are pulling together their resources to call for a reform on gun control. Many spread their messages through protests and in the National School Walkout. Others used more unexpected methods to bring awareness to the issue. For example, Escape Pod, an ad agency, created an art installation with a rack of AR-15 military rifles for "rent" in Chicago to criticize the lack of federal gun regulations. 

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Now, people are using lipstick to bring awareness to gun violence as part of The Lipstick Lobby's latest campaign.

The Lipstick Lobby describe themselves as a "social justice brand" that protests with a bold lipstick statement as opposed to a beauty brand. The brand has previously released lipsticks in support of Planned Parenthood and ACLU

The latest launch is "Fired Up," an orange-red lipstick where 100 percent of the net profits will be donated to Brady Campaign and Center to Prevent Gun Violence, who have a goal to cut gun deaths in half by 2025.

The orange color is especially significant as it's the shade symbolic of gun violence awareness.

The Lipstick Lobby's "Fired Up" campaign features 19 people affected by school shootings, including survivors, activists, and family members of survivors. They wear bold stencils on their arm in the lipstick color including "Background Check," "Brady," and "Protect Kids."

Those featured in the campaign have been affected by the shootings in Parkland, Fla., Columbine, Ohio, Sandy Hook, Conn., and Orlando, Fla. The images were captured by photographers Kate Powers and Danielle St Laurent.

The campaign includes Dylan Kraemer, a junior at Marjory Stoneman Douglas High School in Parkland, Fla., his mother, Allison Kraemer, and his younger sister Michaela. They open up about how the shooting impacted them and how Dylan was escorted from his classroom by a SWAT team.

Jenny Wadhwa, a survivor from Sandy Hook (pictured top) also appears in the campaign. She says, "We can all fathom what it's like, but until you go to the funerals of a 6-year-old, you can't feel that same pain and sadness, and you can't feel that same motivation to make it stop." 

The Lipstick Lobby "Fired Up" lipstick is available now. The brand is encouraging people to share photos of them wearing the lipstick online to raise awareness.

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