Rapper Gains Attention After Recording A Whole Album At An Apple Store In NYC

"You don’t need all these things to be successful.”

"I want to tour. I want to perform for different people," rapper Prince Harvey tells The Daily Beast. "Sh*t, I'll go to Antarctica for the penguins if they're feeling it."

With that drive and ambition, Harvey, 25, set out to make an album. But when his computer and external hard drive failed, he had to find a new way to record.

So he headed to New York City's SoHo Apple store.


There, Harvey recorded his entire album on a display computer.

The process took over 16 weeks, but, in the end, he made a complete album that featured only human voices. And aside from a few minor hiccups, like strict security guards or random store fire drills, Harvey managed it all without any expensive production. 

He appropriately titled the album PHATASS, which cleverly stands for Prince Harvey At The Apple Store: SoHo. 

Talib Kweli Greene, a famous rapper based in Brooklyn, heard about Harvey's feat and tweeted:

And Harvey has a message for those who may need a little motivation:

“I’m just a creator. I want to inspire other people to create — show them that you don’t need all these things to be successful,” he told The Daily Beast.

So how did the album turn out?

Take a listen (we're big fans): 

COMPLEX calls the album a "must-listen," too. The full album will be released July 26th.

(H/T: The Daily Beast)

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