Bernice King Responds To Pepsi's Protest Ad With A Hypothetical That Underscores The Bravery Of Peaceful Protesters

"If only Daddy would have known..."

There has been a lot of talk about the recent Pepsi advertisement, but the succinct response by Martin Luther King Jr.'s daughter Bernice King stands out for the powerful point it makes.

Following the company's decision to pull the apparently well-intentioned ads and apologize, the CEO of the King Center took to Twitter to share an image of her late father accompanied by 11 well-chosen words.

"If only," she wrote, "Daddy would have known about the power of #Pepsi."

From Martin Luther King Jr.'s protests to the Black Lives Matter campaigns to the recent rallies at the Women's March, protesters throughout history have been willing to face backlash from the police and the public because they felt so strongly about their causes. King's tweet highlights their bravery — their obstacles were not the kind that can be resolved with cans of soda.

In a continuation of the discussion, King spoke about the Pepsi ad in a Black Voices article for the Huffington Post. She wrote that she hoped the world would become "more human and peaceful" in light of the ad.

"The time has long since come for truth, transparency, and talks in every sector of society, including media, advertisement, and entertainment. We can challenge each other, gain understanding, and create a more just, humane, and peaceful world. That is possible and what I am hopeful will transpire as a result of the Pepsi ad," she wrote.

King honored Martin Luther King Day this year by talking about her father's legacy to The Real.

King continued, "Now is the time to channel our energy into positive discourse and actions to address the emotions the ad evoked and the issues that were central in the ad... This moment is ripe for personal, organizational, and community transformation. Let's not miss the opportunity. Together, we can."

With 2016 being a game-changing year for protests and 2017 already shaping up to be a historically important one, we appreciate Pepsi's ad trying to offer its support, even if the resulting ad fell flat. As King pointed out in her article, hopefully its lasting effect will be more positive than its initial response.

(H/T: Daily Dot)

Cover image via Shutterstock /Atomazul


Subscribe to our newsletter and get the latest news and exclusive updates.