Marc Jacobs Chose Director Lana Wachowski To Star In His New Campaign For An Empowering Reason

"Collectively, they embody and celebrate the spirit and beauty of equality."

Marc Jacobs' exciting new ad campaign features the designer's own "personal diary" — and it promotes an incredibly important message as well.

In an Instagram post celebrating the launch of the campaign, Jacobs explains: 

"The spectrum of individuals photographed in our Spring/Summer 2016 ad campaign represent a celebration of my America... the people featured in our campaign personify this collection of fashion through their individuality. Collectively, they embody and celebrate the spirit and beauty of equality."

The post also includes the campaign's first portrait, featuring transgender director Lana Wachowski. Wachowski is a recipient of the Human Rights Campaign's Visibility Award and a director for films like "The Matrix" and "Cloud Atlas." She is also an activist for transgender rights.

In her acceptance speech for the Visibility Award, "[Wachowski] expressed thoughts and ideas that have filled my head and heart always but had never been so eloquently captured in language that was so tangible, intelligent, poignant and full of possibility," Jacobs writes. "I found myself referencing Lana's words in my daily life and sharing her speech with close friends."


In featuring Wachowski, the campaign "represents a positive step for transgender visibility, something fashion has embraced on runways and in photo shoots, but less in its commercial advertising," reports. "The last high fashion brand to feature a trans model in its campaigns so prominently was Givenchy, who centered several ads around Lea T in 2010."

According to Dazed, that campaign was the one to launch Brazilian model Lea T's career.

Now, be sure to follow Jacobs' narrative campaign for more influential figures.

(H/T: Mashable)


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