This Group Fought Back When Facebook Banned Their Ad Featuring A Plus Size Model

" ... self describing fat women can feel great about themselves."

People are usually praised for promoting body positivity, but when Cherchez la Femme, a monthly feminist talk show in Melbourne, tried to do just that, they received an unexpected reaction from Facebook. 

It all began last week when Cherchez la Femme posted about an upcoming event on Facebook about body acceptance. The cover photo for the event featured plus size model Tess Holliday in a bikini.


Hoping to boost attendance, Cherchez la Femme promoted their event in a Facebook advertisement. However, Facebook banned the ad, citing guidelines that all ads cannot "depict a state of health or body weight as being perfect or extremely undesirable."

"Ads like these are not allowed since they make viewers feel bad about themselves," Facebook wrote to Cherchez la Femme in defense of the ad ban.

"I was utterly furious. I couldn't comprehend it, quite frankly," Jessamy Gleeson, a producer with Cherchez la Femme, told The Guardian. "We thought it was really horrible and isolating and alienating. Women with fat bodies can, of course, be as desirable as anybody else."

This isn't the first time that Facebook has been accused of having a double standard on how they treat women on Facebook, but the producers with Cherchez la Femme weren't going to have it. They fought back with a Facebook post and they asked their fans to share it.

"We're raging pretty hard over here — both because Facebook seemingly has no idea that plus sized, self describing fat women can feel great about themselves, and also because we haven't been able to boost the original damn post," they wrote on Facebook.

After their post went viral, Facebook issued an apology and reinstated the ad.

"Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads," wrote to Cherchez la Femme. "This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad."

Think (Body) Positive is an A Plus original series featuring body positive advocates and thought leaders. Their goal? Encouraging you to love the skin you're in.

(H/T: USA Today)

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