The Important Reason Ben & Jerry's Is Banning Two Scoops Of The Same Flavor In Australia

"Love comes in all flavors!"

Ice cream lovers in Australia won't be able to order two scoops of the same flavor at their local Ben & Jerry's shop — at least until same-sex marriage is made legal in the country.

The campaign, which is in effect at all 26 locations down under, is in partnership with the Equality Campaign to achieve marriage equality in Australia through a parliamentary vote.

"Imagine heading down to your local Scoop Shop to order your favourite two scoops of Cookie Dough in a waffle cone. But you find out you are not allowed — Ben & Jerry's has banned two scoops of the same flavour. You'd be furious!" the company said in a statement on its website. "But this doesn't even begin to compare to how furious you would be if you were told you were not allowed to marry the person you love."

To borrow a phrase from one Twitter user, "Ben & Jerry's is banning same scoop marriage."

But the company isn't stopping at the ban. Shops are also encouraging customers to contact their members of parliament (or MPs) to let them know, "Love comes in all flavours!" To make the process easier, all Australian locations will have post boxes where people can fill out a postcard and drop it off.

A poll from last year showed that nearly two-thirds of Australians support marriage equality, but the country lags behind other nations in providing legal protections for LGBTQ people. The Marriage Act of 1961 was amended in 2004 to define marriage as between a man and a woman, and to specify that same-sex marriages taking place in foreign countries will not be recognized in Australia.

A proposed plebiscite on the issue, which would have determined marriage equality by public vote, was blocked by the Senate last year, with some concerned that it would result in "divisive, hurtful campaigning" against the LGBTQ community. There is now a call for a free vote in parliament. Ben & Jerry's believes "it is time to get on with it."

This isn't the first time Ben & Jerry's has taken a stance on marriage equality. When the United States Supreme Court legalized same-sex marriage in 2015, for example, it renamed its Chocolate Chip Cookie Dough flavor "I Dough, I Dough."

The company also came out in support of the Black Lives Matter movement last year. The Ben & Jerry's website has an "Issues We Care About" section that outlines other causes it believes in.

(H/T: Fortune)


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