This Car Company Decided To Take A Stand Against Gender Norms With Its Action-Packed Ad

Saying good-bye to gendered toy aisles for kids and adults.

Taking a stance against gender stereotyping is nothing new, no matter what country you live in.

Audi Spain recently released a holiday ad called "La muñeca que eligió conducir," which translates to "The doll who chose to drive," featuring a Barbie-like doll who decides to drive a toy Audi car after being dissatisfied with a carriage she can't move in.

In the three-minute spot, the doll is exposed to all sorts of actions that defy gender norms: a male doll sipping tea, a pony riding a skateboard ... and a little boy who ignores his mother's words when it comes time to choose a toy of his liking.

Ignacio Gonzalez, a representative for Audi Spain, told Adweek recently that the ad is "the brand's way of helping to promote a more egalitarian social model ... starting with boys and girls, tomorrow's drivers."

Adweek also reported that the brand also consulted José Luís Linaza Iglesias — a professor of evolutionary psychology and education — and his expertise to craft a website in Spanish that explains how playing at a young age impacts someone's learning, interests, and future career choices. 

Since its release, the ad has been watched more than 1.4 million views on YouTube.


People have been supporting the progressive ad on social media using #CambiemosElJuego, which means "Let's change the game."

Watch the full ad below:

(H/T: DesignTaxi)

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