Music Notes

OK Go's Explosive New Music Video Shows Just How Much Can Happen In A Moment

A slo-mo masterpiece of epic proportions.

It's been more than 10 years since OK Go released their treadmill-hopping music video for "Here It Goes Again." In that time, they've defied gravity, created moving art, and tricked our eyes. The band's latest video, for the song "The One Moment" from their 2014 album Hungry Ghosts, was filmed in only 4.2 seconds — but there's never been more to see.

There are clouds of colorful salt, paint explosions, enormous flip books, and bursting water balloons, all of which are slowed down to fit the pace of the song. The results are breathtaking, and, true to the song's title, show just how much can happen in a single moment. The band describes the video as "a celebration of (and a prayer for) those moments in life when we are most alive."

"We had no idea when we wrote the song that we'd be releasing its video in such [a] critical moment for our nation and the world," they added. "It's one of those moments when everything changes, whether we like it or not, so the song feels particularly relevant."

The video, which was directed by the OK Go frontman Damian Kulash, is in collaboration with Morton Salt's Walk Her Walk campaign, inspired by the brand's iconic umbrella-carrying mascot. "It only takes one moment to make a difference," reads the message at the end of the video. Morton's campaign supports people who are making a positive impact in their communities.

If you want to learn more about how the band pulled off such a complex project (including what Kulash calls "a motherfucker of a spreadsheet"), head on over to their website.

(H/T: NPR)

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