Though it may not have been the source of inspiration behind the song, Frances is addressing domestic abuse in the music video for "Grow."
The 23-year-old singer (whose real name is Sophie Frances Cooke) partnered with Refuge — a U.K.-based nonprofit that helps men, women, and children escape from abusive relationships, and supports them as they get their life back on the right track — in delivering a powerful message with the clip.
Frances told Teen Vogue the inspiration for "Grow" was the "scary time" for people when going through a big life moment — such as when she and her boyfriend were figuring out what they wanted to do in life after finishing university — and promising to follow your dreams.
As for where Refuge comes into the picture, Frances notes that the organization "loved" this tune, and thought the lyrics and emotions would fit in with their campaign. And for an artist such as Frances, who wants to use their music to make a difference, it was a no-brainer to get involved.
"The aim of the video is to ensure people who experience domestic violence realize they are not alone," Frances told the magazine.
The music video as following a woman going about her daily life who is feeling invisible and unable to connect with others because of the violence she's experienced at home. At one point — around the 2:52 mark — a character representing Refuge reaches out and helps the woman change her situation. With a new lease on life, the woman no longer feels invisible.
Watch Frances' powerful music video for "Grow" here:
While the subject matter, lyrics, and visuals are enough to pull at your heartstrings, there's another emotional pull at the end. A face and name are put to this topic — a woman named Melanie — that shows just how real of an issue domestic violence is in our society.
"Melanie is an amazing woman. I had the opportunity to meet her and hear her story. It really brought home why I decided to be a part of the project because she is an incredible example of how you can survive an abusive relationship and go on to be happy, healthy, and live a really full life," Frances said. "I hope it will help everybody to realize that this can happen to anybody. It is not limited to social class, age, race, anything. Anybody can be a victim of domestic abuse."
If you or someone you know is the victim of domestic violence, you can seek help by calling the National Domestic Violence Hotline at 1−800−799−7233 or TTY 1−800−787−3224.
Visit Music Notes to let A Plus "note" the new songs, videos, and artists you should be paying attention to, as well as discuss noteworthy performances by veterans and rookies at award and talent shows.