What Is Positive Journalism?

Positive journalism is a kind of storytelling that focuses on our shared humanity. It is rooted in our belief that people are fundamentally good, and that we can all effect positive change in the world. We write stories that make you feel good and that make you want to do good. We believe, at heart, that the world can and will get better.

What Positive Journalism Is NOT

Snarky: At A Plus, we’d rather focus on the good things people do, and discuss how we can all be better, rather than trying to dress others down.

Pollyanna: There are real problems out there in the world, and we won’t shy away from covering them in depth. But we would rather focus on those who are helping to solve these problems and empower others to join in the fight. That means if we write about climate change, we include information about current national and international efforts to combat it. When we write about domestic abuse, we provide helpline numbers and links to charities where readers can get involved.

Overly serious: We believe that humor and lightheartedness are some of the biggest tools we can use in service of our mission, so while we cover serious topics, we also want to inspire joy and laughter with more lighthearted pieces.

What Does This Look Like?

We strive to tell socially impactful stories in an accessible, empathetic way. We find viral “entryways” to complex national and global conversations, but we also dig into the meat of stories and find new, original takes. We believe that quality reporting should both inform and excite the reader. Through this unique mode of storytelling, we have managed to reach more than 20 million unique readers a month.


Ashton Kutcher

co-founder, chairman of the board

Ashton is co-founder and Chairman of the Board of A Plus, where he leads strategic partnerships with brands and influencers. He is a renowned technology investor and in 2009 became the first Twitter user to reach 1 million followers. A Plus reflects the convergence of his interests in media, technology, and social platforms.

Evan Beard

co-founder, chief executive officer

Evan is the co-founder and Chief Executive Officer of A Plus. Over the past five years, Evan has co-founded and launched several successful technology ventures, including a web security structure for small and mid-sized businesses, ArmorHub (acquired by Spirent Communications), and an email contact management company, Etacts (acquired by Salesforce). Evan also founded Wilshire Shaw Inc. where he wrote an iPhone application that attracted international attention from broadcast and print media platforms, including ABC’s Good Morning America program and Cosmopolitan magazine. Evan studied computer science and economics at Duke University, where he graduated with distinction in economics.

Kendall Dabaghi

co-founder, president

Kendall Dabaghi is co-founder and President of A Plus. This is his second technology venture after ArmorHub, a web security platform for small- and medium-sized businesses that he co-founded with Evan and sold to Spirent Communications. Previously, Kendall was a Business Analyst at McKinsey & Company, where he worked with Fortune 500 companies to solve their most important technology and Big Data challenges. He is also a Fulbright Scholar, having spent a year in Mexico researching the drug trade, and was invited to guest-lecture at Harvard and Yale University on the subject. He graduated magna cum laude and Phi Beta Kappa from Duke University, where he was Class President.

Brad Westbrook

chief operating officer

Brad Westbrook has 15 years of experience in the online, mobile and video advertising spaces. As A Plus’s Chief Operating Officer, he is responsible for all major operations, including online marketing, sales, editorial, product, and business development. Prior to joining A Plus, Brad was the Chief Digital Sales Officer for The Wall Street Journal. Brad joined the Journal in 2011 and throughout his tenure, he was the director of The Wall Street Journal Digital Network, which encompasses WSJ.com, WSJ Live, MarketWatch and Smart Money. Brad has also worked for several established digital media companies, including Ask.com and Yahoo!, where he specialized in advertising, business development, behavioral targeting and branded entertainment. He is a graduate of Denison University.

Cory Bangert

account director

Cory comes to A Plus as an Account Director with over 8 years experience in Media. She prides herself on her consultative approach to digital advertising, using her agency experience to help create and cultivate long-lasting client relationships. She's developed a well-rounded portfolio working at Entertainment, Lifestyle, and Sports brands selling across online, mobile, and video platforms. Cory graduated from NYU Summa Cum Laude. She thinks pizza should be a food group and can't wait for the day when the San Diego Chargers and/or San Diego Padres are World Champions.

Liza West

account director

About 5 years ago, Liza, a Texas native, walked away from law and into digital media. She started her media career in mobile rich media at Medialets and transitioned into digital sales at USA Today and Martini Media where she has worked closely with Beauty, Tech, Auto, CPG and Luxury brands on many native and 1st-to-market campaigns. Liza loves running in Central Park, the San Antonio Spurs, eating copious amounts of cheese, all shows from Masterpiece Classic and is a staunch believer in the A Plus mission. Liza is a graduate of University of Texas at Austin and St. Mary's University School of Law.

Kim Kuwata

account director

Kim is a native New Yorker and has been in advertising for 10 years. She started in video game marketing and transitioned into sales for sports, entertainment, and children's cross platform advertising. Kim is a Sagittarius and a graduate of Loyola Maryland, where she fell in love with a capella and karaoke.

Stephanie Layser

vp ad operations & programmatic strategy

Stephanie Layser has been managing the ad tech business at publishers for the last five years. She most recently consulted for the programmatic business at publishers such as Complex Media, Meredith, and WebMD where she built programmatic strategies, made tech stack recommendations, administered analytics trainings and taught yield management best practices. Prior to consulting, she managed programmatic at Daily Mail and New York Post. She is a graduate of the Smeal College of Business at Pennsylvania State University.

Jillian Moss

account manager

Jillian comes to A Plus with a background in media planning and strategy working on various categories such as automotive, beauty, CPG, and beer. Jillian is originally from Florida where she graduated from the University of Central Florida where she was President of the Ad Club (Go Knights!). While growing up she was a competitive wakeboarder who traveled the world to compete. She copes with winter by snowboarding and eating lots of pizza and mac n’ cheese.

Michael Schall

creative manager

Michael attended the New England School of Art & Design at Suffolk University in Boston MA, where he studied Graphic Design and Marketing. After graduation, Michael moved to New York where he worked at Visualmax, an interactive marketing agency, followed by Martini Media, where he designed and implemented rich media campaigns for luxury clients. In his spare time, Michael enjoys DIY home projects, staying active, and spending time at his family’s place in Vermont.

Nick Jacob

senior software engineer

Nick joins A Plus from founding an image moderation SaaS startup based on recent innovations in the use of CNNs for image classification. A recent graduate of Brown University in computer science and media studies, Nick is a generalist engineer, working across the A Plus platform to create the best possible experience for both writers and readers.

Rafael Ferrer

software engineer

Originally from Mexico City, Rafael received a dual bachelors degree in Computer Science & Mathematics and a masters degree in Computer Science from Stanford University. He specially enjoys algorithms and computer security. Rafael also loves everything flying-related. In his spare time Rafael is a private pilot and loves flying around the US in small single engine airplanes.

Ben Berman

software engineer

Ben was born in Miami and attended Washington University in St. Louis with a major in Computer Science and a minor in Design. He has a passion for learning new technologies, playing the drums, and drinking aesthetically pleasing drinks.

Alex Stone

executive editor

Alex Stone, a former Knight-Wallace fellow, is the author of Fooling Houdini, one of Amazon's "Ten Best Nonfiction Books of 2012." Stone's writing has appeared in The New York Times, The Wall Street Journal, Harper's, and Discover, among other places. He graduated from Harvard University with a degree in English and has a master's degree in physics from Columbia University.

Cate Matthews

managing editor

Cate Matthews is an erstwhile Ohio University English major who made the transition into viral journalism via a stint as an Associate Editor at The Huffington Post. There she ranked among the top ten most viewed writers, bringing in as many as 30 million page views a month. She also won a spelling bee once in middle school, which she thinks is pretty cool.

Joel Lyons

senior editor

Joel Lyons is a journalist who has covered music, entertainment, lifestyle, diversity, technology and other topics during various full-time stints and freelance gigs. His work has been seen in 944 magazine, Black Enterprise, the New York Daily News, NY1 News, SoulBounce.com, SoulTrain.com, DJZ.com, JackmasterRadio.com, AppStorm.net, among others. The Phoenix transplant—who now proudly reps Astoria, Queens—has a bachelor's degree in broadcast journalism from Arizona State University and a master's degree in journalism from the University of Missouri - Columbia.

KS Anthony

lead editor

K.S. Anthony graduated cum laude in 2013 with a B.A. in English from Columbia University. Additionally, he studied novel writing at Yale Summer Session, won first place in creative non-fiction at Belmont University's annual humanities symposium in 2010, and has been published in literary magazines at U.C. Berkeley and Columbia. He also contributed lyrics to four tracks on Sebastian Bach's 2014 album, "Give 'Em Hell," which debuted at #3 on Billboard magazine's Hard Rock albums chart and #72 in their top 200.

Isaac Saul

lead editor

Isaac Saul is a 2013 University of Pittsburgh graduate, where he majored in non-fiction writing and got his journalism start as the sports editor for The Pitt News. After college he spent 6 months living, studying and working abroad in Jerusalem at the Interdisciplinary Journal of Asian and Middle Eastern Studies. He worked as Associate Editor at the Huffington Post, and has appeared on CNN to debate his controversial article 'What Richard Sherman Taught Us About America' with Terrence Moore. You can follow him on twitter @Ike_Saul

Sarah Barness

lead editor

Sarah Barness is an editor for A Plus and former trends and digital innovation editor for The Huffington Post. In 2014, she was ranked among the top ten most viewed writers sitewide for HuffPost, and was listed in the top 20 most viewed writers on the Web by MediaMetric. Sarah is a UC Berkely graduate with degrees in rhetoric and communications and has a passion for telling stories. When she is not working on her Sci-Fi novel or scouring the Internet for the latest trends, she is playing the banjo as her St. Bernard stands by, drooling.

Abby Rogers

lead social media editor

Abby Rogers is a proud University of Missouri-Columbia Journalism School graduate who comes to A Plus from Fusion and Al Jazeera America. Before landing in New York she covered politics and justice in Missouri, Maryland, Virginia and California. Now she lives in a tiny New York apartment with her boyfriend and her very demanding cat.

Jordan Zaslow

producer, original content

Jordan joins the A Plus team after having worked on several TV series and pilots including THE JIM GAFFIGAN SHOW (CBS/Sony), IRREVERSIBLE (ABC) and RAKE (FOX) with legendary screenwriter and producer Peter Tolan. Jordan holds a BA in Journalism with a second concentration in Theater from Indiana University where she wrote a weekly column for the award-winning student-run newspaper The Indiana Daily Student. When she’s not writing for A Plus, Jordan can be seen performing stand up at the world famous Caroline’s on Broadway and a few other hilarious venues. She has appeared on The Today Show and The Wall Street Journal’s WSJ Live to talk about her late father’s bestselling book “The Magic Room.”

Justina Bakutyte


Justina Bakutyte holds a bachelor's degree in Communication and Information Sciences with a specialty in Publishing. She has experience with content marketing and advertising. Justina hails from Lithuania and has worked for one of the biggest Lithuanian start-ups, Bored Panda, as well as the U.S.-based art and design blog Beautiful/Decay.

Danutė Rasimavičiūtė

editor, branded content manager

​Danutė holds a Master's degree in Marketing and a Bachelor's in Communication from universities in Denmark, Lithuania and South Korea. Prior to A Plus, Danutė spent several years fashion blogging in Paris and working as a business developer for a marketing agency in London. Danutė speaks 5 languages and has experience with content marketing, branding and entrepreneurship, including consulting the Prime Minister's Office of Lithuania, featuring her pieces on Creative Bloq, the UK's top design site, and co-founding a fashion label. Originally from Lithuania, she is now based in New York.

Claire Peltier

associate editor

Claire graduated magna cum laude from the University of Pittsburgh with a dual major in Non-Fiction Writing and Communications. After graduation, Claire worked as an Assistant Editor at Guest of a Guest where she helped produce the site’s “You Should Know” series and covered fashion, art, and social events throughout New York City. Claire’s writings have been published on Guest of a Guest, VERVE Social Magazine, A Plus, and more.

Jason Pollak

associate editor

Jason is an Associate Editor at A Plus and Digital Manager for Lil Wayne & Young Money Entertainment. He specializes in writing, digital marketing, strategic development & more. He's also the owner of three very spoiled dogs.

Lisa Winter

associate editor

Lisa Winter graduated from Arizona State University with a degree in Biological Sciences (Genetics, Cell, and Developmental Bio). Prior to bringing her nerdiness to A Plus as an associate editor, she worked as a science writer for IFLScience and co-founded the blog for The Origins Project at ASU. She has interviewed 7 Nobel laureates and many other top minds in science. After Lisa’s husband completed his service in the United States Air Force, the pair were able to move their 3 children back to their hometown of Muskegon, Michigan where they enjoy going to the beach and cheering on the Michigan State Spartans.

Clarissa-Jan Lim

associate editor

Clarissa-Jan Lim is an associate editor on the A Plus Trends Team with experience in news, politics and trending stories during her time at Bustle and her work on local Manhattan news. She is a born-and-bred Malaysian, is native to three languages and has a BA in journalism from SUNY Purchase.

Camille Lawhead

associate social media editor

Camille comes to A Plus from the blog Brokelyn, where she helped fellow young Brooklynites live lavishly on whatever pennies they could scrape together. She studied History at Yale and spent some time after graduation working in publishing and content writing. She's originally from New York City and can often be found trying to explore every block of it by bike.

Ariana Marini

associate editor

Ariana Marini is a writer based on New York. She graduated summa cum laude from Emerson College where she earned her Bachelor’s degree in just two years. Her previous experience includes Scholastic, NOVA, Everyday Health, and Mechanical Engineering magazine. She enjoys writing nonfiction, reading fiction, and watching standup comedy.

Victor Beigelman

associate editor

Victor joins A Plus after a three year stint in Silicon Valley, where he worked in content marketing for Quixey, a mobile search engine, and Facebook. His writing has appeared in The A.V. Club, KQED, The Bold Italic, and his pop culture magazine, Thelma. He graduated from UC Davis with a BA in Economics and English, and he's also a self-proclaimed sandwich connoisseur, whatever that means.

Steven Lerner

associate editor

Steven Lerner is an Associate Editor writing listicles for A Plus. For four years, he was the Editor for Ocean Happening, a digital lifestyle magazine in Ocean County, NJ. He also has written for the Asbury Park Press and Nosotros Newspaper. Steven began his media career as a Producer & Writer at Pan Desi TV. He is a 2009 graduate from Rowan University, with a bachelor's degree in Radio/TV/Film. Steven is also an actor/filmmaker, and he roots for his beloved New York Jets and New York Mets.


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