With Zoolander 2 arriving in theaters in the U.S. on Friday, we've already seen Ben Stiller's ridiculously good-looking lead character answer questions for Vogue, and Stiller himself has amped up the sex appeal to promote Female Viagra.
But this is the best marketing move yet. The official Zoolander Instagram account chronicled the adventures of a Derek Zoolander doll hanging out the world's most popular doll — Barbie — in a series of selfies and action shots.
We're more than a little jealous the plastic pals are living a more exciting life than ours. Check it out!