With its new initiative, YouTube is bringing your favorite books to life by creating six-second ads that sum up some — if not most of — their stories in a modern and fresh way.
There are 16 different works featured — not counting the second and third videos in the 8-bit retelling of Jules Verne's Around the World in 80 Days or the second video of Shakespeare's Hamlet — out of the 19 videos, all of which have been exquisitely crafted. In most, there's a tech twist that propels the old texts of the Western world forward into the 21s century.
This series promotes Bumper ads, which, according to YouTube, are for users coming to the site for shorter video-watching sessions to experience brief interruptions. This is obviously a win for you — shorter ads equal less screaming at the computer screen — but YouTube notes that Bumper ads are cost-effective and make a lasting impact on consumers.
Back to the book videos, though, as they're quite entertaining. These aren't meant to quench your thirst for literature but instead to inspire you to pick up that book you were supposed to read in school and give it another go or, ideally, to revisit your favorite.
While all are great in their own way, we do have a few favorites — omitting Around the World in 80 Days and Hamlet since they have multiple videos — we'd like to highlight: