Nowadays, people are all about their 15 minutes of fame. Hence all the cute baby, adorable animal, talented performance videos flooding the Internet on a daily basis.
However, this is not the case.
The videos use short excerpts from the song, mostly from its verse where the powerful words "This is my fight song, take back my life song" kick in.
Some of the posts are really emotional and show young women barely holding back the tears.
So what's all the fuss about? Two words: sexual abuse.
The awareness campaign was initiated by a Utah-based cosmetics producer Younique and its nonprofit organization for abused women, Younique Foundation. Since the beginning, Younique set its mission to be uplifting, empowering and validating women everywhere, but its recent initiative really knocks it out of the park.
Per company's press release, the goal of #ThisIsMyYSong is to encourage the conversation on epidemic and adolescent sexual abuse. But how does it make a difference exactly?
Well, according to Younique, every lip-syncing video posted before July 20 equals $1 that the company will put aside to help fund projects and organize events for women who have been sexually abused as children or adolescents.