It all began last week when Alan Sorrentino wrote a critical letter to the editor of Rhode Island's The Barrington Times in which he said that yoga pants only "belong in the yoga studio."
"On mature, adult women there is something bizarre and disturbing about the appearance they make in public," Sorrentino wrote. " They do nothing to compliment a women over 20 years old. In fact, the look is bad. Do yourself a favor, grow up and stop wearing them in public."
The op-ed elicited an immediate response from the women in the local community, who felt objectified.
"Women are fed up with the notion that we have to dress for people's visual pleasure," said resident Jamie Burke in Cosmopolitan.
Burke and her neighbors organized a parade to protest against this and all other examples of misogyny. More than 300 women came out to support the parade over the weekend.
"I don't get involved in much in the way of protests and marches and all of that, but this just brought me out because the guy's letter was offensive," protester Ellen Taylor told The Boston Globe.
The protesters marched around their community — including in front of the home of Sorrentino. In addition to the rally, they collected supplies for the Sojourner House, a local domestic violence organization.
Several women shared photos from the event on social media with the hashtag #YogaPantsParade:
After the parade concluded, Burke expressed her gratitude to the supporters who came out to the event.
"Thank you to everyone who participated in yesterday's event and who showed support from around the world," she wrote on the Facebook event page.