This New Mr. Potato Head Design Is A Little Shocking — But For The Best Reason

The key to solving world hunger.

Since 1952, Mr. Potato Head has entertained millions of children, even appearing in the critically acclaimed Toy Story franchise. Throughout his long reign as one of America's favorite customizable plastic toys, his basic design has largely remained the same — until now. Hasbro recently released a special edition of the beloved character, and it's got people talking.

The new version, called Wonky Mr. Potato Head, is apparently misshapen, his body leaning too far to the left. Hasbro designed him specifically to raise awareness about the food waste crisis around the globe.

The toy will be auctioned online with all of the proceeds going to FareShare, a nonprofit that saves and redistributes food for charity.

"We want to encourage as many people as possible to bid on the Wonky Mr. Potato Head to raise as much as possible for this great cause," Craig Wilkins, marketing director at Hasbro UK, told Toy News.

The effects of the food waste crisis are being felt across the globe. In the U.S. alone, up to 40 percent of the food supply is discarded. Part of the reason food is wasted is because some fruits and vegetables —like potatoes — might be considered too "ugly" to consume, even though they're perfectly edible.

The solution is simple — instead of throwing out unsightly food, distribute it to the nearly 800 million people worldwide who suffer from hunger. Some U.S. stores such as Whole Foods have vowed to sell wonky produce in certain locations, which is a start.

As for the Wonky Mr. Potato Head, the top online bid is over $450 with just a few days to go.

Cover via Kate S /