Many women, however, think that game is getting old, including photographer Kelsey Higley.
To show how unrealistic the standard of beauty has gotten, she created a stop-motion video called "Manipulated."
Where she molds her own body from one extreme, like Disney-esque "big eyes" and a little waist...
To another, like this full-on disproportional torso.
And like most of us, she's still trying to figure it out:
"I have chosen to use myself in this short to show my own inner conflict with beauty as I battle with the desire to look like someone else and the acceptance of my natural beauty."