This Tennessee Mom Was Shamed For Breastfeeding In The Most Ironic Place Ever

"Everywhere you look... you see breasts."

A Tennessee mom who claims that she was shamed for breastfeeding in a department store used her experience to shed light on the all-too-common way we unnecessarily sexualize women's bodies.

Wittney Hale (called Wittney Hope on Facebook) was shopping in the Hamilton Place Mall in Chattanooga on Monday when she needed to feed her daughter. After receiving permission from a Dillard's department store associate to feed her daughter, Hale began nursing her.

But then the same associate reportedly told her that she had to move to the restroom.

"I was mad that a fellow woman thought I should feed my sweet baby in the restroom, but yet — everywhere you look (in the store,) you see breasts," Hale told TODAY. "I was not fully exposed, and I was using discretion in a secluded area."

As Hale left the store, she spotted an outrageously large advertisement for bras. That's when she snapped a photo of herself breastfeeding.

"I posted the complaint to Facebook in hopes that the issue would be addressed and the question of the double standard would be raised," Hale told A Plus.

Her post put that double standard in perfect context.

"Why is it acceptable for a giant picture of BOOBS to be on the wall but I cannot feed my child?" she wrote.

In response to her post, Dillard's apologized to Hale and announced that it had reminded its associates about its breastfeeding policy, which states that women may breastfeed where they please. Likewise, a spokesperson from the Hamilton Place Mall said that all women are welcome to breastfeed anywhere in the building.

As of Friday, Hale's Facebook post received over 4,400 likes. She told A Plus that she was shocked by both the positive support and negative feedback she received online.

"I'm not sure why women feel the need to bash each other," she wrote. "Moms should all stick together. We have the same goals."