Wheaties are great. Beer is great. Naturally, if you put the two together, you should get double great. For years, people have joked about having a beer in the morning being a "breakfast of champions," also the iconic Wheaties slogan. Obviously the powers that be picked up on it — General Mills, which is headquartered in Minneapolis, has teamed up with Fulton Beer, a local brewery, to produce HefeWheaties.
Unsurprisingly, the beer is a hefeweizen, the German style that uses wheat in its base, but it unfortunately will only be available in the Minneapolis region as of now. However, Ryan Petz, Fulton's president and co-founder, did say, "If it's something everybody loves, we'll obviously consider doing it again in a bigger and more widely distributed way in the future."
Cross your fingers, combination Wheaties-and-beer-lovers everywhere — soon enough you might be able to enjoy the novelty of eating Wheaties with Wheaties beer as milk.