Boxing. The word is typically associated with macho athletes who have an affinity for punching each other in the face. Unboxing, though only two letters more than boxing, is completely unrelated. It's taken on an entirely new life online, where people unpack newly purchased toys or electronics and share the experience with their audiences.
Television host Jimmy Kimmel thought it'd be a great idea to meld these two concepts, boxing and unboxing, together by having a boxer "unbox" something. Still following?
He brought Mike Tyson, former heavyweight champion, on the show to do just that.
Who better than to make an unboxing video than a boxer himself?