If you've even ridden a bike in the streets of a huge city like London or New York, this situation should be very familiar to you.
In fact, more than 19,000 of the U.K.'s cyclists are involved in road accidents every year. And it's not just a problem there.
According to the U.S. National Highway Traffic Safety Administration, there were 49,000 pedalcyclists injured and 726 killed in traffic accidents in 2012 alone.
Other data by the NHTSA shows that 48 percent of all bicyclist deaths occurred between 4 p.m. and midnight. To help reduce these terrifying statistics and make it safer to cycle at night, Volvo teamed up with creative agency Grey London and Swedish startup Albedo100.
The result? LifePaint.