Sometimes, it's easier to let some things go than others. And sometimes, those things are worth holding on to for as long as possible. Whatever the case, it's our own decision to make and no one can make it for us.
Stan Beaton is a pensioner from Mirfield in the UK. His wife Ruby passed away 12 years ago after a battle with cancer. As he told BBC Radio Leeds, he kept a recording of her voice on his voicemail until it was deleted by telecommunications company Virgin Media this past December.
Needless to say, he was devastated. And he was not ready to let it go.
When Virgin Media heard Beaton's story and the emotional impact the deletion had on him, they did one of the most human things a company can do.
They dedicated a team of 10 engineers to work around the clock to recover the voicemail.
"I'm staggered at the lengths they have gone to," Beaton told the BBC.
As seen in the video below, the moment Beaton hears his late wife's voicemail he thought was "lost forever" made everyone's hard work count.
"I suppose it's going to be a little bit of a PR job now, but thank you, Virgin Media," Beaton said, wiping away his tears. "They've made this old age pensioner extremely happy."