Woman's fashion campaigns have recently made headlines for their more inclusive modeling choices, but kids' clothing campaigns are also celebrating diversity.
One inclusive campaign that has recently gone viral is U.K. retailer Matalan's ads featuring Lily Beddall.
Lily is a 2-year-old with Down syndrome from Hertfordshire, England. She got the campaign after she won a national search to be featured in the brand's 2017 ads. The campaign will see her photo displayed in the 217 Matalan stores in the United Kingdom and on the brand's various websites.
After taking Lily to see her photos at their local store, Lily's mom, Vicki Bedall, took to Facebook to write how proud she was.
"I admit I cried when I saw this in our local Matalan! I'm so proud, proud of Lily and proud of what she has achieved. No limits for our little girl. Thank you to Alysia at Urban Angels and to Matalan for Changing the Face of Beauty and proving that beauty comes in all shapes, sizes and abilities."
Beddall also said that Lily was "the best thing that has happened to us" and she hopes that the campaign will help expand people's definition of beauty.
"The contract is all about inclusion and changing the face of beauty. It is wonderful that Matalan chose a child with Down's syndrome," Beddall stated.
While fashion campaigns celebrating different shapes and sizes have gained a lot of attention, Lily's Matalan campaign isn't the first one that celebrates people of all abilities. Madeline Stuart, a teenage model with Down syndrome, has had great success as model. She has appeared in campaigns and runways shows. Plus, she has recently launched her own inclusive clothing line.
Furthermore, other retailers have cast kids with Down syndrome in campaigns to promote inclusivity. Four-year-old Cora Slocum was featured in Livie & Luca back-to-school ads, while 2-year-old Connie-Rose Seabourne was given two different modeling contracts.