Financial planner Toby Meisenheimer grew up in an all-white family, but when he adopted children of color, his outlook on life changed.
"Once we adopted kids whose skin didn't match ours, you see things differently," he told A Plus in an email. "It just happens."
Instead of just accepting the status quo, the Chicago dad decided to be a part of the change, one that specifically helped his children, and people of their skin color, feel more represented.
Enter Tru-Colour Bandages — Meisenheimer's bandage company that is one of the first of it's kind to have bandages of varying skin tones, not just the "flesh tone."
"We can't fix all that is going on with race right now, but we can take a step in that direction, even if it is expressing the authenticity of one's individuality with a bandage that blends in better," he said.
The bandages come in three different colors — light, medium and dark — and each bag contains 30 bandages. Meisenheimer, who works for his own financial planning firm, Streamline Financial, while also building up Tru-Colour, sells them on the website or through Amazon. The tag line is "Finally, stand up for bandage equality. #DiversityInHealing," which is a huge part of those who work with Meisenheimer to get involved.
Among the founding members is Wesley Braden, who got involved with Tru-Colour after reading about the company in the paper. He, and the rest of the Tru-Colour team, don't believe that flesh tone automatically equals beige nor do they think that darker skin tones should be the exception.
"We have each turned down higher paying jobs and internships because we believe in the mission of Tru-Colour. We want to make a difference in retail," he told A Plus.
"It is so refreshing when someone thanks us for producing a bandage that matches their son or daughter."
Meisenheimer, who has six children (two biological, three adopted and one foster), knows the feeling. His kids absolutely love the bandages.
"The older ones who understand what we are doing (and more importantly why) have helped doing everything from fulfillment to customer service to Facebook videos," he said.
The younger ones may not understand the full reasoning behind their dad's business, but he told A Plus he hopes as they get older they'll see it wasn't about the money.
"I hope they eventually see as they get older that this was their dad's way of celebrating who they are in our family and in our society by creating something that brings comfort in present or future hurts that may come their way," he said.
And that by then, they'll hopefully be six to 10 skin tones to choose from.
(H/T: Huffington Post)