It's no secret that women often have to pay more at pharmacies than men thanks in part to extra taxes for health and feminine hygiene products, like tampons. Some people have referred to this discriminatory practice as the tampon tax or the pink tax.
Thompson Chemists pharmacy in New York City just flipped the script on this unfair rule by charging their male costumers a 7 percent tax and letting their female costumers shop tax-free on Columbus Day 2016.
"We thought it'd be a great idea with all the political things going on — with Clinton being such a woman and the other guy and his womanizing," the store's co-owner, Jolie Alony, told The Daily Dot. "We wanted to share that women deserve to get a break, and men deserve to be charged 7 percent more. Women are spending more in general and we make less, so we deserve to have a break."
According to Gothamist, the promotion meant that women wouldn't have to pay sales tax and men aren't actually paying more than what they owe — just the full sales tax. The one-day store policy was enacted to create more awareness about gender price discrimination.
Many people have dubbed 2016 as "The Year of The Period," as many women are demanding that essential health products should not be subjected to an additional tax. Although some institutions are offering free tampons and pads in public bathrooms, the most important solution would be to eliminate the tampon tax altogether. In 2016, Illinois and New York passed bills to eliminate the unnecessary tax.
Alony told Mic that the reception from the man tax was very positive, especially with women.
"One guy that was shopping that I thought was gonna be really upset was actually really happy about it, and his girlfriend was really happy about it," Alony told Patch. "She said, 'he has more products in his bathroom than I do.' She thought it was great for him to feel this and know what it was like to pay more. She also makes less money than he does."