Let's talk about periods. Yes. PERIODS. About half of the world's population bleed once a month for roughly 35 years. It's one the most natural processes the female body goes through, and yet there's still a lot of stigma surrounding it.
Talking about your period openly is kinda taboo.
That's why THINX, a company that makes period-proof underwear, made a short video asking women to talk about their time of the month. In the video, THINX co-founder Miki Agrawal sits down with a bunch of women, including actresses Sophia Bush, Jackie Tohn and Joy Bryant, to have an open and shame-free conversation about periods — for a change.
"So I found out that the word 'taboo' actually stems from a root word 'tapua'..." explains Agrawal.
"And 'tapua' means menstruation."
That alone says a whole lot.
"We are [...] taught to feel ashamed of it, because the conversation about it always starts with hushed tones. And it's something boys have to go away for," Sophia Bush says.
"When I need a tampon and a girl is like... sliding it to me," Tohn laughs.
"I will almost invariably go 'thank you, sweetheart' and walk away with my tampon-cigar. Because... stop being embarassed."
As part of the video, Agrawal also travels to Uganda to talk to girls and women about the stigma attached to periods. It's a global problem, really.
Make sure to watch the entire video below.