Unless you live under a rock, you've probably heard of the thigh gap challenge. You know, that thing where girls and women are pressured to show off the space between their legs by posting pictures to social media using the hashtag #ThighGap?
And yes, they are all as ridiculous as they sound.
Such challenges make women and girls feel inadequate if their bodies don't match the proportions of a plastic doll.
Well, here to contribute to the thigh gap conversation is new jewelry store TGap Jewellery, brought to us by Singaporean designer Soo Kyung Bae. On the website, the retailer brags, "TGap Jewellery designs accessories specifically for thigh gap. We focus on accentuating and celebrating the gap."
The pricey collection features gold chains, ornaments, and tassels that hang directly between that oh-so-coveted area between your thighs. The "hand crafted" products range from $175 to $190, and were recently discussed on The View, where the women looked through images of the jewelry, laughing at the absurdity of it all.
"Would you wear this? Would you wear the golden tampon?" laughs one of the women discussing the product on The View.
If you thought the product was too ridiculous to be true, then you're right. After all, could anyone really get away with making this kind of jewelry in 2016? (Probably, but that's another story.)
After scrolling through the collection for a minute or two, and seeing images like this ...
... you will quickly be redirected to this:
When you click "Find out," you will soon realize the whole website is fake, serving as a front to spread an extremely important message about body positivity and shutting down unrealistic beauty standards.
The real website is full of information on why these kinds of trends are harmful and what we can do to stop them from spreading.
Angela Guarda, director of Johns Hopkins Eating Disorders Program, is quoted on TGap Jewellery saying, "The bone structure defines whether you can have a thigh gap: the shape of the pelvic girdle and distance between the hipbones. Most women have narrow hips that even with little fat on their legs, there is no gap between their thighs."
"If we let the media keep popularizing such unrealistic body ideal[s], will this eventually become reality?" Bae is quoted saying on Konbini.
The website offers steps you can take to deal with the psychological effects of this pressure, including things like positive filtering, establishing support networks, and seeking professional help.
"By using outrageous products, I hope to bring a provocative jolt that leads us to ponder and reflect upon what we are like as a society and the absurd things we value and obsess over — as well as how this creates unnecessary pressure for women and girls."