What's not to love about summer? Walks on the beach, ice-cream and that lovely tan. But when seasons change, all of those memories of warm summer nights seem to fade away — along with the tan.
Of course, there's always indoor tanning.
According to American Academy of Dermatology, more than one million people a day use tanning beds in the US. And that's not something to smile about. Not only does indoor tanning cause premature aging, but it is also linked to more than 419,000 cases of skin cancer every year in the US alone. That's more than the entire population of Malta, guys.
Free Killer Tan, a campaign sponsored by non-profit melanoma organization Mollie's Fund, found a rather unconventional way to call attention to the risks of tanning. They set up what appeared to be a tanning salon in New York City offering free tans. But when customers arrived at the salon, they were shocked to find themselves at "their own funeral." Harsh, to be sure, but it definitely gets the point across.
Scroll down to see the whole story — and be sure to watch the video at the end. The reactions are telling.
So here's the painful truth.
To raise awareness, people behind the Free Killer Tan campaign set up what appears to be a tanning salon...
... offering a free tan. Sounds tempting, right?
Soon enough, people start coming in...
... expecting a free tan.
Not so fast. There's a shocking twist waiting for them.
People's reactions are telling.
None of them were prepared....
... to end up at their own funeral.
"It's my first time tanning. And after this... Never again," says a girl in the video.
"I feel terrible for him... For me," another man confesses.
Something to think about the next time you consider indoor tanning. And guys, don't forget the sunscreen.
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