Dad's Tweet About Why Target Made His Little Girl Cry Is An Important Point About Gender

“Even before my daughter was born, it was important to me that I raise her believing she is equal to the opposite sex."

Target has made major strides to ensure their marketing has remained gender neutral, and that they are not promoting certain stereotypes for girls (like princesses) or boys (superheroes). In 2015, the brand even ditched its "Girls" and "Boys" signage in their toy aisle

With all the progress made, there, of course, is always work to be done as evidenced by a recent tweet by attorney and human rights activist, Qasim Rashid. 

"Hey @Target I bought my 4-year-old son Spider-Man shoes & now my 2-year-old daughter wants Spider-Man shoes too," he tweeted. "But you don't sell Spider-Man shoes that fit 2-year-old girls," he continued. "Even when I search for them – boys shoes are the only result. She's crying now. It's heartbreaking. Thx."

Rashid quickly discovered he wasn't the only parent navigating unfortunate gender stereotypes with their children. Several Twitter users responded to his post with similar stories.

"Had a similar problem when potty training my oldest," one person tweeted. "She only wanted Thomas the train underwear which they don't make for girls. Ended up just buying her the boy underwear."

"Even before my daughter was born, it was important to me that I raise her believing she is equal to the opposite sex. That's driven by my faith as a Muslim and a result of living in a patriarchal society," Rashid told Yahoo Lifestyle. "If I don't teach her the concept of equality at home, she won't expect equal treatment out in the world."

So far, Target has not responded to Rashid and other parents. Knowing the brand's progressive tendencies, however, we hope they will self-correct and more children will have access to the merchandise they want, regardless of their gender. 

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