Halloween is less than a week away, and toddlers, kids, and adults are rocking the season's latest costumes in ads everywhere.
And this October, one mother noticed a new, incredible Target ad with a message she felt warranted a personal thank you to the company.
The ad, featuring a collection of girls rocking skeleton, witch, and candy corn costumes, also featured a young girl with braces and arm crutches wearing a princess costume.
"Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this!" Jen Spickenagel Kroll wrote on Facebook.
"Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world," Kroll added. "Normalizing disabilities in children is PRICELESS."
Moreover, Target has responded to the praise surrounding the ad on Twitter, Mashable reports.
So far, Kroll's post alone has nearly 6,000 shares — and it deserves every single one of them.
We hope that ads like this one encourages other brands to follow suit.