The long-running Syrian humanitarian crisis has been filled with moments of sadness and manifested moments of hope. But one thing that's definitely true is that the five-plus-year civil war has left millions displaced or living without shelter.
And Syria can, during its winters, can get very cold — making those points painfully apparent to those without a proper roof over their heads.
That's what makes a new campaign ad from Unicef United Kingdom so heartbreaking to watch, but inspiring in its ambition to help. In it, a young Syrian girl walks around what looks to be a post-apocalyptic refugee camp. She soon discovers and begins taking care of a teddy bear, a toy millions of children around the world cherish and love without inhibition.
But as the mostly nonverbal clip progresses, we see that the girl is starting to get colder in the rapidly decreasing temperatures. It's then that the teddy bear reciprocates the love of the girl — but in a way that requires sacrifice on both their parts.
The powerful ad, produced by Saatchi and Saatchi in London, encourages viewers to contribute to providing warmth for those in need.
"Unicef has launched its largest ever appeal to provide urgent humanitarian aid to children and families affected by the crisis in Syria," the organization's site says. "Unicef is delivering life-saving food, clean water and vaccines, as well as providing warm winter clothing and blankets. In 2015, in Syria alone, Unicef supplied 1 million children with clothing kits, thermal blankets, school heating or vouchers for winter supplies. This winter, even more children need our help."
You can visit Unicef UK's website to learn more and see how you can help.
And you can see the tear-jerking ad below:
(H/T: Ads of the World)