Unless you're a fan of one of the two teams in the Super Bowl, the game itself is hardly the most interesting aspect of Super Bowl Sunday. The halftime show is always a spectacle, the list of prop bets you can place is almost endless, and the food and drink and beyond at parties is plentiful — many don't have a difficult time admitting that the best parts of the day have nothing to do with football. Of course, the biggest constant in that argument is also the biggest advertising blowout of the year: Super Bowl commercials.
Every year, the price of a 30-second Super Bowl spot increases significantly. In the first Super Bowl way back in 1967, the rate was $42,000 per commercial. This year it's a casual $5 million, up from last year's $4.5 million. With a guaranteed audience north of 100 million, it makes sense that the virtual real estate is so pricey. Still, $5 million is nothing to sneeze at, especially if you're the company making a big bet on getting people to recognize your brand and increase sales. To put it bluntly: people lose their jobs over a Super Bowl commercial that flops.
Maybe that's why, in a growing trend, companies have been releasing their commercials early via the Internet. It allows for a little testing of the waters, perhaps to avoid the kind of game day embarrassment that Nationwide suffered last year with its commercial on childhood death. This year has already seen several spots hit the Internet already — let's take a look at a few to get a sense of what to expect this year.
Drake's "Restricted Bling"
In a spot that would be easy to blast Drake for selling out if that wasn't so obviously the joke, your boy Aubrey recreates the music video shoot for his hit track, "Hotline Bling." Immediately he gets interrupted by annoying cellphone company employees asking him to modify the lyrics to accommodate corporate disclaimers. The result is a pretty cheap laugh, to be sure, but Drake sells it with his excessively huge smile. Credit to Drizzy — his performance makes T-Mobile's "Restricted Bling" a worthy Super Bowl ad.
Super Bowl Babies Choir
This one's pretty straightforward, but comes out of a funny reality. Every year, nine months after the Super Bowl, cities home to the winning team see an uptick in babies born. You can connect the dots on your own. It's not technically a Super Bowl ad, but it is a solid idea and worth the three-minute watch to check out "Super Bowl Babies" of varying ages singing Seal's "Kiss from a Rose."
Honda's Singing Sheep
If there's one thing people love more than talking animals, it's singing animals. Honda's jumping right on that fact with a commercial full of sheep singing Queen as soon as there aren't humans around. It's simple, but it gets the people going.
Curious what else is on the docket? Check out this roundup on People.
Cover image: NFL via YouTube