Stephen Colbert Knew Exactly How To Respond To Donald Trump's Latest Tweet About The Media

"Nothing gives you more credibility than Donald Trump calling you a liar."

Twitter users who were understandably focused on President Donald Trump's tweet about Kim Jong-Un's "nuclear button" earlier this week may have missed another tweet he posted shortly thereafter — this one aimed at the media.

Trump claimed he would be announcing "THE MOST DISHONEST & CORRUPT MEDIA AWARDS OF THE YEAR" on Monday. "Subjects will cover Dishonesty & Bad Reporting in various categories from the Fake News Media," he wrote. It's the latest in a long list of similarly disparaging comments from Trump on the subject.

The tweet obviously sparked a few jokes, both on Twitter and in late-night TV. Chrissy Teigen, for example, tweeted that she would be hosting the awards' live red carpet pre-show. But it was Late Show host Stephen Colbert who really went all out in his response.

Not only did Colbert coin the name "The Fakies" for the proposed award show, but he also took out a "for your consideration" billboard in Times Square. (The ads are famously used by movie studios to encourage award show voters to consider their projects for upcoming awards.)

"Nothing gives you more credibility than Donald Trump calling you a liar," Colbert explained on Wednesday's show, before revealing the official advertisement.

The ad even makes up a few categories for the awards, including "Least Breitbarty," "Corruptest Fakest," and, interestingly, "Best Sound Mixing." It also includes a few disapproving quotes from the likes of Sean Hannity and even President Trump himself. (Don't ask us how that quote about Dunkirk got there.)

We all know Colbert isn't afraid to bite back at Trump's most controversial comments. But this isn't the first time he's suggested that the president's disapproval is something to be proud of. He already has a video series in which various public figures, from Joe Scarborough and Mika Brzezinski to San Juan Mayor Carmen Yulín Cruz, are inducted into the "Trump Attacked Me On Twitter" Hall of Fame.

Watch Colbert debut the billboard on his show in the video below:

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