Louisiana Cop Is Striking Fear Into Criminals With 'Crimestopper' Commercials

"Look at me son, I'm talking to you."

When crime hits St. Landry Parish, Louisiana, they have an interesting way of responding.

The town of nearly 100,000 people has a program called "Crime Stoppers" that, with the help of KATC News, broadcasts a message to alleged criminals through Lt. Clay Higgins

Higgins' southern drawl and stern tone has earned him a cult-like following, one that caught the eyes of The Washington Post back in May. 

"He's truly authentic," Letitia Walker, KATC's news director told The Washington Post. "Nothing is written for him. We show up, and he turns it on, and we just press record. He does everything in one take."

In his first installment of Crime Stoppers, Higgins told a local man accused of assaulting a woman "you can't run from your own guilt, son." The next day Ladarious Young walked into the Sheriff's office and surrendered, saying the video had changed his mind. 

This week, Higgins is going after a young man who allegedly broke into Stelly's, a local restaurant, and stole a few hundred dollars in cash. 

"If you're the man the committed this felony, look at me son, I'm talking to you," Higgins says. "The Sheriff likes Stelly's restaurant, and so do I. We're going to identify you, arrest you and put you in a small cell... after that, I'm going to have a cheeseburger here, with fries and a coke and leave a nice tip for the waitress."

As Higgins talks, he approaches the camera, being sure to look into the alleged criminal's eyes and make himself heard.

"Meanwhile, your next meal will be served though a small hole in a cell door because our detectives harvested DNA from the rock you used and you left a perfect boot print on the door you kicked in," he says. 

Check out the video here:

But that's not the only commercial Higgins has made.

These four will either make you want to come clean... or leave you chuckling. July 15th, 2015

June 24th, 2015.

June 10th, 2015.

March 25th, 2015.