#SmearForSmear Is The New Campaign Every Woman Needs To Know About

Is this the new Ice Bucket Challenge?

When Georgia May Jagger, famous U.K. fashion model and Mick Jagger's younger daughter, shared her smudged lipstick selfie, people were a little confused.

But it turns out that it wasn't just a fashion statement. New social media campaign #SmearForSmear is using the smudge to raise awareness about cervical cancer.

The campaign was initiated by the U.K.'s largest cervical cancer charity, Jo's Cervical Cancer Trust, in the hopes of addressing the soaring numbers of women diagnosed with the disease.

According to the charity, cervical cancer is the most common form of cancer found in women under 35.

Screening saves 5,000 lives a year in the U.K.. It's the easiest way to prevent cervical cancer, and to catch it early.

Still, too many women pass on taking the test– 1 in 3, according to Jo's Cervical Cancer Trust.

Jo's Trust says that the most common reasons for bowing out are the fear of pain and embarrassment, along with a general lack of awareness about the subject.

According to the American Cancer Society, women age 21 and older should get a pap test at least every three years.

A little bit of discomfort is a small price to pay for a long and healthy life, so #SmearForSmear and get checked.

To find out more about the #SmearForSmear campaign and get involved, please visit the organization's website.

(H/T: DailyMail)

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