When shooting a portrait, professional photographers always make sure to find out more about the person in front of their camera's lens. Who are they, where do they come from, where are they going?
But does a photographer's perspective of their subject really shape the final result? Apparently, it does.
"A photograph is shaped more by the person behind the camera than by what's in front of it," Canon Australia says in its latest campaign.
To prove that, Canon did a little social experiment, where it invited six professionals and asked them to independently create a portrait of a man named Michael. The twist? Each photographer was given a different description
Canon asked Michael to play six different roles: millionaire, hero who saved a life, ex-convict, fisherman, psychic, and recovering alcoholic.
Without knowing, the photographers shot portraits of Michael trying to best portray what they knew about him.
When they saw each other's works, they were baffled — how can one man look so different in just six photographs?
These are just three portraits out of six. Can you guess which Michael is which?
Canon's video is a wonderful reminder that we are not the only ones shaping other people's perceptions of who we are.
Our family, friends, co-workers, even strangers on the street, form opinions about us from tiny bits of information they gather: our face, our clothes, our voice tone ...
So maybe next time replace that sarcastic grin with a sincere smile and you'll see how the world around you becomes lighter and friendlier. As for now — check out Canon's full video below!