Parents looking for a great back to school clothing deal for their daughters might have spotted a T-shirt from Target Australia's website that only costs $12, but that same T-shirt is being criticized for perpetuating sexist stereotypes.
The controversial shirt for young girls detailed Batgirl's "to do list" — which included cleaning and washing before "saving the world."
"Do you honestly think it was a smart idea to tell little girls that they should do the housework before being a superhero?" Facebook user Jacinta Leach asked Target Australia on the social platform.
In contrast, the boys' version of that T-shirt — with Batman — states "Like father, like son."
"I'm insulted that you present a future where our daughters need to complete their 'home duties' before they can go out and save the world," Another user, Ninac Ollins, wrote in a post to Target Australia's Facebook page. "We know that working mothers still do more housework than their spouses, we don't need you to perpetuate this inequity."
According to Mashable, a representative from Target Australia thanked everyone for sharing feedback on Facebook and offered an apology "for any disappointment caused."
"After reviewing and reading our customers concerns on the Batgirl tee, we have decided to remove the shirt from our stores," A spokeswoman from Target Australia told The Guardian. "It was never Target's intention to offend our customers with this item."
The T-shirt was simultaneously pulled from the retailer's website as well.
The lesson here is that the best way to defeat sexism is to speak out against it — even in the case of department store clothing.
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