Clever Christmas Ad Uses Brilliant Word Play To Turn Negative Words Into Positive Ones

"At least once a year magic actually happens."

When things get tough, it's up to us to make them better. 

And Scrabble's new Christmas ad shows us just how to do that. Their ad, created by Lola ad agency, Mullen Lowe's Spanish operation, is a one minute video titled Anagram Christmas, and uses anagrams to show how negative words can be turned into positive ones. 

Perhaps there's a way to turn a "misfortune" of a ruined Christmas tree into "it's more fun," or someone's "violence" towards an abandoned dog into "nice love."

After all, as Scrabble's tagline suggests, "there's magic in words" and it's just the right season for it.

Watch the entire clip below.

This is not the first time Scrabble has used anagrams in their ads. You can see some of their similar work here.