When a new YouTube video gets published with Robert Downey Jr., Scarlett Johansson and Mark Ruffalo, it would be easy to assume that it's the latest trailer for the next blockbuster superhero flick. But, in the case of a clip uploaded by Save The Day, a new super PAC, the trio aren't fighting crime. They're fighting political apathy... with a twist.
Save The Day just released its first campaign video featuring a "ton of famous people," asking everyone to vote in the upcoming presidential election and — in stark contrast with many "get out the vote" PSAs — to cast their ballot, in particular, on the behalf of certain issues and certain people in particular.
Joss Whedon, the writer and director of The Avengers, launched the campaign.
"It's about targeting people who either aren't going to vote or have been anesthetized out of voting — fighting the sort of apathy and cynicism that says, 'It doesn't matter if I vote,'" Whedon told BuzzFeed News. "[Voting] matters more than any single thing you're going to do in the next two years. It's the exact definition of democracy. It is a heroic and necessary act."
In the PSA, the celebrities rattle off a list of compelling reasons to go to the polls come Election Day, including, as Don Cheadle said, voting against "a racist, abusive, coward, who could permanently damage the fabric of our society," one who made his name through particularly dramatic firing.
But, you know, the celebs aren't naming names.
The celebrities stress the impact that your vote can have on congressional and local races, and point you to Save The Day's website, which tells you where you can register to vote. They also hilariously promise that Mark Ruffalo will do a nude scene in his next movie — but only if you vote.
The PSA is correct to point out that participating in democracy is the best way to protect our freedoms. However, there are real accessibility issues that prevent some Americans from participating in elections. These issues must be addressed to fix long-term voter problems.
2016 will be the first year that millennial voters will match baby boomers as the largest generational voting bloc. Hopefully, campaigns like this one can drive out young people to the polls this November.