NFL Star Russell Wilson's 'Good Man Brand' Is Giving Back In A Big Way

"Be good."

At 27 years old, Russell Wilson of the Seattle Seahawks has already accomplished more than most. He's a starting quarterback for one of the best teams in the NFL, he's already won a Super Bowl, and he's widely known to be one of the most giving celebrities when it comes to charity. Now he's taking that to an even higher level with the launch of his new project, the Good Man Brand.

In partnership with his Why Not You Foundation, which aims to inspire individuals to change the world by asking "why not you?" The Good Man Brand will sell high-quality men's clothing and donate $3 of every purchase to charity, starting with inner-city education.

"We're trying to change the way and the attitude of a culture," Wilson told The Huffington Post. "Ultimately, this brand is going to help change people's lives."

Although the clothing itself isn't cheap — the most bargain button-down shirt currently on the site is $168 — Wilson is placing a lot of emphasis on how much difference can be made by actually purchasing the products.

"It's more than fashion, it's about effecting change," Wilson stressed. "That's what we're really after."

And as the site says, "When you look good and feel good, you're ready to focus on more important things: Living life, working hard, helping others. Our goal is to create clothes that bring out the best in you."

So if you spend a lot on clothes anyway, might as well have some of that money go towards helping people in need, right?

Cover image: Keith Allison via Flickr