This Romanian City Encourages Commuters To Read In The Most Awesome Way

We're totally on board with this.

With the distractions from our smartphones and computers, how many of us read a book before bedtime or on a commute? 

Probably not many. But one Romanian city came up with a novel way to encourage its commuters to spend their travel time buried in a book. 

For three days in June, the city of Cluj-Napoca offered free rides to people who read on the bus.

Victor Miron/Bored Panda
Victor Miron/Bored Panda

The campaign was the brainchild of Victor Miron, a local who, along with some friends, are on a mission to promote the pleasures of reading. He told A Plus via email that spending just an hour a day reading had a huge impact on his creativity levels. 

He also noted that the "travel by book" campaign was launched in honor of his literature teacher in high school, Ms Mariana Muthu, who sparked his love for reading. 

Victor Miron/Bored Panda
Victor Miron/Bored Panda

"I believe that it's better to promote reading by rewarding those who read, instead of criticising the ones who don't," Miron wrote

Victor Miron/Bored Panda
Victor Miron/Bored Panda

Miron and his friends have other campaigns under their belt, including one called Bookface. Those who change their Facebook profile pictures to that of a book will receive discounts in different local business establishments.

His current challenge? To Facebook founder Mark Zuckerberg, who is a proven book lover himself, to Bookface his profile picture.

(H/T: Bored Panda)