Two years before Mattel released a Barbie doll with a more realistic figure, toymaker Lammily beat them to it with their own doll made with the average measurements of a 19-year-old woman.
While the doll became a bit hit with kids (and their parents) after a major crowd-sourcing campaign, Lammily creator Nickolay Lamm knew that something was missing — a male version. That's why the company just announced that it is pursuing the creation of more realistic male doll.
"Women face unrealistic beauty standards, but men also feel pressured - to be tall, muscular, have full head of hair, etc," Lamm wrote to A Plus. "I feel these dolls show that you don't have to look like a superhero to be a superhero. By extending Lammily to boy dolls, I feel it creates an entire doll world where everyone accepts one another for who they are, and that's good for everyone!"
In a YouTube video, Lamm recalls a time in his life when he personally experienced body image problems. As a teenager, he tried to lose weight to get a six-pack, but he didn't said that he "didn't recognize himself anymore."
That is why Lamm is creating what he says is the first realistically proportioned male doll. Matthew P. Reed, the Head of the Biosciences Group at the University of Michigan Transportation Research Institute, helped shape the doll by providing data for the average size of a 19-year-old man. Physical features of the doll include a thinner neck and a distinct lack of six-pack abs.
"He may not have a six-pack, but he has a fantastic sense of humor," Lamm said in the video. "He may not have the biggest biceps, but he has a big heart."
Lamm started an online fundraising campaign through Tilt so that Lammily will have the tools to create the doll and meet its manufacturer's minimum order quantity of 5,000. Several backers signed up on the first day.
"The reaction has been very positive," Lamm wrote to A Plus. "A realistically proportioned male doll hasn't been done before, so our fans are very excited about it."
If Lammily receives the full funding by April 1, the doll will be available by the end of 2016.