Police Department Takes Out Genius Ad To Help Drug Dealers Eliminate Their Competition

If you can't beat 'em, pit them against each other.

If you can't beat 'em, join them get their competition to rat them out. That's the tactic that one innovative police department took this past summer to bust as many drug dealers as possible.

Georgia's McIntosh County Sheriff Stephen Jessup took out an ad that resembled a gimmicky job application, asking drug dealers to anonymously give up the name of their competition. The ad, pictured below, had spaces for the parties to fill out and mail the form back to the department. 

"Attention drug dealers. Is your drug dealing competition costing you money? We offer a FREE service to help you eliminate your drug competition!" it read.

Though it appears to be in jest, the sheriff told NBC that the ad is no joke. Another department in Texas allegedly took out a similar ad as well as one in Kentucky. 

"They are cutthroats and they will turn on each other all the time," Jessup told NBC.

According to the Franklin County department, the tactic does yield results. The New York Times reports that after the officers ran the ad, a tip sent to a phone number on the flier eventually led to a bust. Officers found crack cocaine, cocaine, four pounds of marijuana and four firearms at the residence in question last August.

"Asking drug dealers to turn in other drug dealers," Sheriff Melton told The Times. "It's comical and it's working."

Whatever gets the job done!