Next time you get the urge to roll your eyes at someone Instagramming their lunch, you might want to check yourself. They may be in it for the "likes," but that picture could very well be enhancing their meal in the process.
It turns out taking a photo of your food may actually make it taste more satisfying.
Researchers Sean Coary, Ph.D., an assistant professor of food marketing at Saint Joseph's University and Morgan Poor, Ph.D., assistant professor of marketing at the University of San Diego, teamed up to study how our food photos affect satisfaction levels of our meals.
After conducting three studies with more than 120 participants in each one, they found that food photography prior to consumption leads to more gratification when the meal is indulgent. Basically, you should always take a picture of your dessert before digging in. They also found that positive effects surrounding food photos can occur when a meal is particularly healthy.
It's important to keep in mind that we don't just taste with our mouths, but with all our senses.
"When we take a photo of something before eating, we create a momentary but intentional delay in consumption, allowing all of the senses to be engaged and building the anticipation of enjoyment," Coary said in a press release. "When eating healthy, there's a desire to signal to others that we are part of the 'fit' club."
So, next time you treat yourself to a delectable meal, don't forget to make it even better by snapping a photo first.