Looking at most lingerie campaigns, you'll notice they are highly focused on promoting sexy bodies as an ideal standard without telling you much about the models themselves.
However, several brands are working on flipping the script by employing models who aren't just beautiful, but are inspiring role models, too. To name a few, AerieREAL sent a body positive message with the help of brand ambassador Iskra Lawrence. Lena Dunham and Jemima Kirke recently starred in the "Lonely Girls Project" to show underwear campaigns don't need to be voyeuristic or objectifying. Modibodi also picked Paralympian Rae Anderson to be its first brand ambassador.
Now, here to add to this positive conversation is a British lingerie brand called Panache.
Panache's latest campaign is all about championing role models.
The underwear brand wrote on its YouTube channel, "At Panache, we believe change in the world only happens through individuals leading, inspiring, and influencing. We like to call those individuals 'role models'. It's these people who inspire those around them and become the role models for current and future generations."
For this year's campaign, Panache had the public nominate their personal role models to star in the "Modelled by Role Models" campaign.
After receiving hundreds of nominations, the brand narrowed down six inspiring women to represent the campaign.
The campaign features a body positive model and ovarian cancer survivor, an aid worker, an anti-knife and gang campaigner, and more. The women come from places all over the world, including Great Britain, Canada, and Poland, and the photos from the campaign feature them confidently modeling Panache lingerie while sharing their stories.
Sylwia Blach, a Polish blogger, software programmer, and ambassador for people with disabilities said,
"Each of us is beautiful and has the right to dream and fulfill [those] dreams, so let's just do it."
Watch the video below to learn more about this amazing campaign:
Like the other campaigns, Panache's "Modelled by Role Models" shows that the best campaigns combine empowering visuals with people who help spread positive messages.
(H/T: Cosmopolitan UK)