But today, Australian radio station KIIS1065 took that support even further.
The station began the hashtag #PaintYourNailsForBruce to show solidarity.
They began to paint nails at their headquarters.
But soon, lots of people were jumping in on the action.
Women and men alike.
They shared their fresh manis on Twitter.
All of these messages help to spread acceptance and awareness, something that Jenner hoped to do by going public with his decision to transition to a woman, his true identity, in the first place.
"Have an open mind and an open heart," Bruce asked of viewers. "I'm just doing what I have to do."