In February, we watched The Bagel Store in Brooklyn cook up a glorious rainbow bagel with eyes widened.
Now, there's another bagel taking over our Instagram feeds: the Oreo Overload Bagel from The Bagel Nook in Freehold, New Jersey. And, yes, it truly lives up to its name.
"We blow through them, and can't keep enough of our specialty bagels in stock," The Bagel Nook's co-owner, Alex Berkowitz, tells Today.com. "We bake them all day long."
In this unique treat, Oreos and Oreo frosting are sandwiched between two swirly bagel halves, and Instagrammers are on a mission to get their hands on it.
"This was well worth the hour drive," Mark Esser captions on his photo on Instagram.
"Whenever people order it, I peer over to see their expressions. Their reaction is so important to us: Is it good? They're always like, 'Oh my God, it's crazy good!'" Berkowitz's mother, Stacy, adds on Today.com.
Is it time for breakfast? Check out the photos below for more Oreo-goodness: