Sometimes you need more than the sweet face of a dog or cute mug of a cat to inspire people to adopt a pet, and that's something India-based photographer Amol Jadhav and art director/retoucher Pranav Bhide were keenly aware of when working on a recent campaign aimed at increasing awareness around pet adoptions.
The pair made a series of creative portraits for World For All Animal Care and Adoptions in Mumbai which cleverly employ the contrast between light and darkness to create a pet-centric optical illusion within each photo.
At first glance, the trio of ads displayed here show people embracing one another in various configurations, but if you look a bit closer you can see something that's likely not initially visible to the naked eye ― the white space in each photograph forms the outline of an animal.
Thanks to these optical illusions within the photos, the pet adoption campaign's tagline ― "There's always room for more. Adopt." ― also takes on an additional meaning.
What's more? According to PetaPixel, the stunning and creative ads had a positive impact on the adoptable pets of Mumbai. The site reports the event experienced a 150 percent increase in foot traffic, and 42 previously-homeless animals affiliated with World For All were adopted in just one day.
For a city like Mumbai, where the BBC reports 30 million stray dogs, even small improvements like that can make an impact.
Pet adoption in every part of the world is extremely important because, to put it simply, it saves lives. Take the United States, for example. According to The Humane Society, each year, 2.7 million adoptable dogs and cats are euthanized, simply because too many pets come into shelters and too few people consider adoption when looking for a pet. If more people chose adoption, that figure would obviously decrease.
Still, the ASPCA reports the number of dogs and cats euthanized in U.S. shelters annually has been declining since 2011, in part because of an increase in adoptions. To learn more about adopting (or even fostering) a pet in need, click here.
And if you're looking for your own way to encourage others to adopt, take a lesson from this awesome couple!
Cover image via Shutterstock / mdsharma.